In today’s digital world, people use their preferred mobile device or personal computer to find information. They simply type in a search phrase such as “San Francisco furniture repair” into Google, Bing, Yahoo, or another search engine and view the results in the list. Users have their own preference for search engines. Once they reach the results page, they pick the link that most appeals to their sensibilities. Some people will be more impressed by the text and others by photos, videos, or graphic designs. Other users automatically choose a company at or near the top of the results list. Once web searchers click away from that first results list, it’s the company’s website content that determines whether their search for a repair company ends. If web searchers find a page that delivers all information they need to choose a provider, they may decide to give their contact information and schedule a service call. At this point, those other companies that ranked on the search engine results page have lost a prospect.

Think Local

While some businesses are concerned with gaining a page rank at the top of Google searches, they view themselves as competitors with many companies. They must carve out a careful content strategy to achieve top page rank. Smaller businesses can also use their own blogging campaigns for local SEO success. This means that their keywords for a geographic region will come out near the top of a search engine results page. Even local businesses have to create a diverse local SEO campaign so they can get that page rank.

Think Diversity in Content

Local companies develop content that is full of information particular to their geographic region and of interest to customers. Now, for local SEO success, local business owners must give their readers text in a natural style in their native language. This is because they are dictating what they want into their cell phones (think Siri or Google Now). Instead of typing San Francisco furniture repair, they might dictate something like: “Where is the nearest furniture repair place in Chinatown?” If people are using natural language, then local businesses must develop content that suits this kind of search question.

Think About Providing Local Information

For a local business, it’s important to develop content that incorporates the names of all communities and neighborhoods within a geographic area, especially if they are places where you can source customers. Use your company’s blogging efforts to discuss local events and to reflect information about regional topics of interest. For example, if a pizza restaurant will host people who are organizing for a walk for cancer, the business owner could blog about the upcoming event and then post pictures of the actual event.

Keep People On Your Domain

Create a blog to direct users to other pages within your company’s main domain. For example, the blog post about the people organizing a cancer walk can direct users to pages that feature specific types of pizzas or pizza coupons that are valid on that same day of the week as the event. Navigate to this website.

Building a local SEO campaign takes a sustained effort. If you only post new pieces to the blog once or twice a month, you won’t give local readers enough fresh content. You also aren’t likely to rank near the top of the local search engine results page. Your page rank may even get pushed down by companies in nearby locations who have expanded their content to include the names of towns and neighborhoods just outside their service area.

Leave a Reply

Your email address will not be published. Required fields are marked *